This Privacy Policy describes how elhambyparveen.com (the “Site”, “we”, “our” or “us”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

Collecting Personal Information

When you visit elhambyparveen.com (the “Site”), we collect certain information about your device, how you interact with the Site, and data required to process your orders. If you contact us for customer support, we may collect additional details to better assist you.

In this Privacy Policy, “Personal Information” refers to any data that can be used to identify you as an individual. Below is a summary of what we collect and why:

Device Information

  • Examples of Personal Information collected:
    Web browser type and version, IP address, time zone, cookie data, pages or products viewed, search terms used, and how you interact with the website.

  • Purpose of collection:
    To load our website properly for you, ensure a smooth user experience, and analyze traffic to improve site performance and offerings.

  • Source of collection:
    This information is automatically collected when you visit our Site using cookies, log files, analytics tools, tags, pixels, and other tracking technologies.

  • Disclosure for a business purpose:
    This data may be shared with our service providers such as:

    • Google Analytics (for traffic analysis)

    • Meta (Facebook Pixel) (for retargeting and marketing purposes)

    • Security & performance plugins (like LiteSpeed, Rank Math, etc.)

We do not share this information with any third parties for sale or unauthorized use. It is solely used to enhance your experience and optimize our services.

Order Information

  • Examples of Personal Information collected:
    Your name, billing address, shipping address, payment information (including credit/debit card details, UPI, wallets like Google Pay, PhonePe, etc. [update based on what you accept]), email address, and phone number.

  • Purpose of collection:
    To fulfill your orders and provide services including:

    • Processing payment, Shipping products to you, Sending invoices or order confirmations,Communicating with you about your order or inquiries, Screening for potential fraud or suspicious activity, Providing personalized offers, promotions, or updates (only if you’ve opted in)

  • Source of collection:
    This information is collected directly from you when you place an order through our Site.

  • Disclosure for a business purpose:
    This information may be securely shared with:

    • Payment gateways (like Razorpay, PayU, etc. — update based on what you use)

    • Shipping providers (like FedEx,Blue Dart, Shiprocket, Delhivery, India Post, etc.)

    • Email service providers (for order confirmation and updates)

    • Website plugins used for order management and fraud protection

We use your information strictly to process your order and provide a smooth shopping experience. Your personal details are never sold or misused.

Minors

The Site is not intended for individuals under the age of 13. We do not knowingly collect Personal Information from children.

If you are a parent or guardian and believe that your child has provided us with personal information, please contact us at [elhambyparveen98@gmail.com] or through our Contact Us page to request the deletion of that information.

We take children’s privacy seriously and will take appropriate steps to remove any such data from our records promptly.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

We use WordPress to power our online store.
We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with relevant advertisements and marketing communications we believe may be of interest to you.

How We Use This Information:

  • We use tools like Google Analytics to understand how visitors interact with our website. Learn how Google handles your data here: Google Privacy Policy.
    To opt out: Google Analytics Opt-Out

  • We may share details such as your purchase history, pages viewed, and interactions with ads (on and off our website) with advertising partners like:

    • Meta (Facebook & Instagram)

    • Google Ads

    • Other ad platforms you may have interacted with

This information may be collected using cookies, pixels, or similar tracking technologies, subject to your location and cookie preferences.

Opt-Out Options for Targeted Advertising:

You can also control and limit certain targeted ads through the Digital Advertising Alliance:
👉 Opt-Out Portal

We respect your privacy and only show ads to improve your experience with our brand. You can always manage your preferences or unsubscribe from promotional emails at any time.

Using Personal Information

We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, and keeping you up to date on new products, services, and offers.

Lawful Basis

If you are a resident of the European Economic Area (EEA), we process your personal information in accordance with the General Data Protection Regulation (GDPR). We rely on the following lawful bases to collect and use your personal data:

  • Your consent – when you voluntarily provide personal information (e.g., subscribing to newsletters, accepting cookies, etc.).

  • The performance of a contract – when we process your data to fulfill your order, including processing payments and shipping.

  • Compliance with legal obligations – where we are required to retain transaction records or respond to lawful requests.

  • Our legitimate interests – to operate, improve, and market our services, provided that these interests do not override your fundamental rights and freedoms.

We only collect and process data that is necessary and appropriate for the above purposes, and we ensure your rights under GDPR are respected at all times.

Retention

When you place an order through the Site, we will retain your Personal Information for our records unless and until you ask us to erase this information. For more information on your right of erasure, please see the ‘Your rights’ section below.

Automatic Decision-Making

If you are a resident of the European Economic Area (EEA), you have the right to object to processing based solely on automated decision-making (including profiling), when such processing has a legal or significant effect on you.

At Elham by Parveen, we do not engage in fully automated decision-making that has a legal or otherwise significant effect using customer data.

However, our e-commerce platform provider, WordPress, uses limited automated decision-making to help prevent fraudulent activity. These automated processes do not have a legal or significant impact on you.

Examples of this include:

  • Temporary denylist of IP addresses associated with repeated failed transactions (lasting for a few hours)

  • Temporary denylist of credit cards associated with denylisted IP addresses (lasting for a few days)

These measures are in place strictly for fraud prevention and system security.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at [elhambyparveen98@gmail.com] or by mail using the details provided below:

Parveens Boutique, Silver Oaks Complex, Shop No 12, Lower Ground Floor, Opp Khaja Mansion, Ahmed Nagar, Masabtank, Telangana , 500028